Landing Page UX Design Development

Car Sharing Application Concept, Zürich, Switzerland

Challenge

HMW make the user try the service (after downloading the app)? HMW prevent app abandonment?

Defined opportunities of Landing Page experience development:

Visual presentation of available cars at user’s area (to present and convey availability)

Usage categories based on well-understood user needs and goals (such as holiday or showing off). Properly name and show these categories and offer filter

Visually descriptive car icons for different categories (using them on the map as well)

Currently unavailable cars with another color

e.g. 3 visible price categories


Defined opportunities of Onboarding experience development:

Easy, short, fast, delightful registration, avoid confusing factors

Prevent breaking the registration flow

Methods, Tools

Market Research, Competitor Analysis, Benchmarking

Studies Research

User Research

POV, HMW

Personas

User Journeys

Ideation, Concept Sketches, Prototypes

User Flows

Wireframes


Car Sharing Application Concept Development, Zürich, Switzerland | 2018

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