Strategic Design for Meaningful Change

I design services, processes, and systems built on insight to drive meaningful impact — evolving organisations through the process.

My Work Learn more

My Approach

I’m Mira Joo — a Service & Business Designer, UX Designer, and CX Strategist with a multidisciplinary mindset and a background in music as an artist. I am keen on researching, analysing and understanding experiences, relationships, and cause-and-effect phenomena and designing solutions. I’m passionate about solving wicked problems in business and society. My skillset is based on design thinking and music thinking, which I use to explore complexity, map patterns and relationships and identify opportunities. I’m committed to creating meaningful, human- and humanity-centred solutions through collaboration with strategic business, service, and experience design.

Holistic Areas of My Design Practice

User + Experience + Market Research

Service + Experience Design

Strategy + Brand Innovation

Business Model + Value Proposition Innovation

Process Development
 

Design Thinking Integration + Workshop Facilitation

My Featured Projects

Here you’ll find a curated selection of projects where I could fully apply my skills as a service, UX and business designer — shaping ecosystems, aligning diverse stakeholders, and delivering meaningful user experiences. These are the works I’m most proud of, not only for their impact, but for the collaboration and learning they enabled.

OTP Bank, 2022

Building a Scalable Service Design Framework

Winner of the iF Design Award 2024

Projects from My Design Journey

A selection of early and experimental projects that shaped my thinking as a designer — where I explored tools, methods, and ideas that now form the foundation of my practice.

6230.hu - Community Website

Designing Local Impact in Times of Crisis

Sapphire Bytes - Mobile Game Startup

Industry Research and Innovation Consulting

Recruitment Agency - Service Design Consulting

Candidate Experience Development

Glass Repair & Replacement Business - UX and Service Design

Employee Experience Development

IT Services Hungary

Innovate Workshop

DESMA - Design Management Research / Conference

Website Development + Music Production

The ( ) SPACE - First To Know & Autodesk & Familjebostäder

Design Thinking Creative Leading

SCA - Baby Care Department

Strategy Innovation Design

FLIGBY (FLOW is Good Business) - The Leadership Simulation Game

Brand Design + Web Design

Maform - Paq Chair Bed

Image Video Music Production

Elektron - Virtual Synthesizer

Interface Concept – Design Elements

Mevia - Healthcare Technology

Startup Innovation,
Service Design

Car Sharing Application Concept

Landing Page UX Design Development

Private Bank Solution Concept

Onboarding UX Design Development

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