Business, Service, UX & Brand Design for a Design Startup

Designing and launching a small, independent agency required building all foundational elements from scratch — including brand identity, service definition, pricing logic, and internal processes. With no external funding, the setup had to remain lean and modular while enabling high-quality delivery from day one. The challenge was to shape a practice that could flex across UX, brand, and business design needs, and scale through selected collaborators.

As co-founder, I led the business and design development of the agency. I created the naming, visual identity, and positioning; structured our service portfolio around UX, branding, and strategic design; and defined client communication, offer frameworks, and delivery methods. Initially focused on human‑centered planning—research, workshops, ideation, and co‑creation—it naturally evolved through iterative process into a second phase: Digtale, a digital-first design agency. Over time, the agency shifted from strategy and workshop-driven offerings to fully developed digital products and immersive experiences. I worked with a core team — including a technical co-founder — and collaborated with trusted freelancers per project. We followed a structured, design-led process with internal templates, reusable tools, and capability-building elements to support consistent, scalable delivery.

Within two years, Digtale delivered brand and UX projects for clients in Switzerland and the EU. The lean, modular model allowed us to maintain agility while working with consistent quality. Our structured approach enabled both early wins and long-term collaborations.
The result validated that combining strategic design with hands-on execution — grounded in real client needs — can create lasting impact without unnecessary overhead.