Service Design for Medication Adherence Innovation – Mevia, Sweden
How might we improve medication adherence among vulnerable patient groups — by designing a more supportive and intuitive healthcare service around a smart pill reminder technology?
As part of a university-industry collaboration, we joined Mevia — an award-winning Swedish med-tech startup — to explore how their smart pill dispenser could be integrated into meaningful healthcare experiences. The challenge was not just to support daily adherence, but also to strengthen the surrounding ecosystem: from pharmacies to caregivers, and patients themselves. Our team conducted in-depth user interviews and co-creation sessions with key stakeholders, including elderly patients, pharmacists, and healthcare providers. We mapped the patient lifecycle and analysed key moments of friction, emotional response, and risk. Based on these insights, we co-developed experience maps, service blueprints, and prototype interventions to support behaviour change. The result was a set of service concepts and user flows that extended the value of the Mevia product — embedding it into a more holistic patient-care experience. The project was later featured in academic showcases and served as a strategic input for Mevia’s service roadmap.
Mevia, Healthcare Innovation Project | Gothenburg, Sweden | 2015
Client: Mevia | Team project at HDK (University of Gothenburg)
Strategic service concepts and prototypes for improving medication adherence
Patient lifecycle and experience maps
UX flows for product and service integration
User-tested concepts for pharmacy and caregiver touchpoints
Insights that informed Mevia’s ongoing product–service roadmap
This project deepened my understanding of how technology can be shaped into accessible, human-centred healthcare services. Working with vulnerable users taught me the importance of empathy, clarity, and designing for behavioural support — especially in sensitive life situations. It was also a powerful learning experience in interdisciplinary teamwork and real-world prototyping.
Human-Centered Design
Service Design Process
User Research (interviews, fieldwork)
Stakeholder Mapping
Personas & Experience Maps
UX Design (Flows & Prototypes)
Co-creation & Testing
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