Approach, Methods, Tools
Interviews
Normann’s Value Constellation
Stakeholder Maps
Customer Journey & Lifecycle Maps
Business Model Canvas
Stagegate & GameChanger Models
Design-driven strategy development plan for the Baby Care Department of SCA, a leading global
hygiene and forest products company, to support ongoing innovation in building a new approach to
product development.
‘Design Strategy & Innovation’ @ HDK, Gothenburg. Team: Lindsay Tingström, Mia Nyblom, Mira
Joo, Trin Mänd. 2015
Interviews
Normann’s Value Constellation
Stakeholder Maps
Customer Journey & Lifecycle Maps
Business Model Canvas
Stagegate & GameChanger Models
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