Customer and user experience strategic development in retail and corporate segments: development of user segmentation, value proposition, brand experience, and business and service design; design thinking methodology and human-centric approach organizational integration. Areas of work: sustainabilty strategy and its online ecosystem development, group website ux design, micro and small enterprises value proposition design, lending ecosystem service design, campain planning process development, design thinking and ux approach integration into the group's subsidiaries.
OTP Bank / OTP Group, Budapest, Hungary | 2020-, otpbank.hu
Human-Centered Approach
User Research, User Interviews, Semantic Profiles, etc.
Stakeholder and Action Maps and Diagrams
Personas, Customer Journeys, Value Propositions, Service Blueprints
UX Design
Site Map, User Flows, Experience Maps, Wireframes
Workshop Design and Facilitation
Information architecture
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